Undercover Boss: Magenta Edition
comp: 160k
2021 – present
Darryl is semi-retired and sells phones at T-Mobile. At least that’s what he tells everyone.
His friends think he’s an elderly retail greeter, his family thinks he’s on the board of directors, and his boss thinks he’s a “visionary who transforms every project he touches into something extraordinary”.
And, as often happens with undercover agents (of change), Darryl has gone native.
Home Page
Off the side of his virtual desk, he led and inspired a tight-knit team that rebuilt the home page from the ground up. What started as his manager’s vision became a reality that drove incredible results—a projected $14.3 million in revenue. Then, he created a premium version which is performing even better.
T-Mobile
2023-2025
Description
Lately, Darryl finds himself art directing omni-channel campaigns across multiple LOBs with a focus on the adaptation of Dentsu brand creative and Kettle design systems.
Cliffhanger
???
Someday, he will return to HQ and download his findings to leadership, because his favorite part of the show is when the boss unmasks and sends everyone’s kids to college…