"We don't need no thought control."
Texas Creative
Copywriter Art Director
1995 – 1997
GPA doesn’t matter if you have a book (until you decide to chase a PhD I guess). But even though I all but flunked out of college as an undergrad, my ad professors decided to give me another chance to live my lifelong dream.
I was to become an advertising copywriter.
Little did he know…
As a writer, I love omniscient third person. But little did I know that a 10-year career in photography, a production artist internship, and some graphic design on the side would lead to art director offers once my book was finished.
Thanks Captain Obvious.
I should have known since I had one campaign with no copy at all – just the logo. I don’t know, I was on a rant about attention spans even back when I had one. During the One Show student exhibit, I was critiqued by an ad professional who had visited our class and inspired me to explore type treatments for my writing. He told me I could “get a job tomorrow as an art director”. So I closed my book, pulled out my trusty sharpie, and scratched out Copywriter… and that was that.
The guerrilla campaign that wasn’t…
We didn’t have the internet back then, or partners. So, I used my production artist skills to create these ransom notes to leave around GSD&M and The Richards Group.
I didn’t need it back then but used a digital version as my cover letter not too long ago. Never heard back from any of them but AI couldn’t read it so aside from being too creative, I may have reverse-captchaed myself.
